About Hermosa Ink Collective: As a Collective of Body Art Specialists, we offer Custom Tattooing, Cosmetic Tattooing, Saline Tattoo Removal, Piercing and Jewellery, Microblading, Reiki, Sound Bath, and more. Our collective is a lifestyle, believing that art, wellness, and beauty should coexist.

Project Scope: The goal was to rebrand and restructure tattoo shop organizational structure, processes, digital marketing and communication channels, operational management, and onboarding processes. 

Project Outcome: Developed a rebranding and restructure strategy and implementation plan leading to the tattoo shop grand reopening admist the covid pandemic shutdown. See below of the full work and plan.